Sobha Renaissance Unveils Dyna-Rate^TM – Software for Real-Time, On-Demand Internet Bandwidth allocation
A real time provisioning, rating and balancing of bandwidth allowing subscribers a full control on their internet account

Bangalore 22 May 2007: Sobha Renaissance Information Technology (SRIT) today announced Dyna-Rate^TM, a revolutionary software engine for internet service provisioning. Dyna-Rate^TM is a telecom operator’s software system component which will allow for subscribers to decide their internet bandwidth on a real time and dynamic basis. It does this by provisioning (i.e. provide the requested bandwidth on availability) and rating (i.e. calculate the usage for billing purpose, in post-paid scenarios) or balancing (i.e. balance provisioning of bandwidth with the charge available in pre-paid scenarios) subscriber requests through operators service portals on an immediate reactive basis. The key differentiator is the real time provisioning and rating of bandwidth which till today was not possible.

 ‘On-demand’ services offered by operators today need a subscriber to send a request (either in print or online) for enhancement or reduction in the bandwidth. The request is handled manually by the customer care department which includes sending the request internally to the technical team for them to manually make those needed bandwidth allocation changes. Typical turns around times are between 5-7 days for most operators globally. The system is naturally fraught with human errors and long turn-around times making it redundant to the very concept of ‘on-demand’. The growing number of home internet subscribers globally and variations in lifestyle and demand have all accentuated the situation further.

Users might want to get into service level agreements (SLA) for such premium services, with options of non-payment under SLA breaches. Operators look back at their network, whether the network could support guaranteeing service levels. Depending on the network design, it is possible that many of the networks are not able to dedicate the allocated (provisioned for) bandwidth to the end users. Looking at the dominance of such networks, SRIT has introduced Dyna-Rate^TM along with the BoD engine, which is a tightly integrated rating & balancing engine. With Dyna-Rate, an operator could bill for the services delivered and not for what’s been provisioned for. In lines with the Dyna-Rate concept, when integrated with a Content Delivery Platform, SRIT’s engines support reversal of charge for undelivered services.

 Mr. Phanikanth Kudapa, who heads SRIT’s IP Technology Programs said, “Till date, the user has had no choice but to receive whatever speed or service his fixed monthly plan would offer. Now, the user will decide what he wants.  With Dyna-Rate the user will pay ONLY for what he uses and receives.  The user can initiate service requests for gaining access to protected services through service selection portal.  High service definitions granularity allows services to be classified as Yahoo chat, email, browsing TV channel-1 and so on.  The system requires little or no manual intervention for provisioning, operator revenue- sharing, and subscriber control. Dyna-Rate allows for real-time subscriber billing as per the service delivered to subscriber at the time of delivery.  This truly revolutionizes the current classification of data business by speed, time, and volume”

With the bandwidth-on-demand engine, it’s not only the retail subscribers but the corporate customers of the Operators and Service Providers also who would also derive enormous benefits. With this software engine, a service provider will be able to offer flexibility to its corporate customers to define different levels of Internet access to their internal-users (employees). That’s not all. These employees can be given access to their corporate subscription from any place, where the Service Provider has coverage. Only the corporate customer gets billed, not the employee. The Software engine provides central-control mechanism to handle high level of complexities for a national level data operator. For countries such as India, and for all types of customers, partners, and franchisees, all these can be done over just one deployment.  The system delivers the same results even in a hosted mode, while addressing multiple network operators in a single deployment.”

“I have consistently maintained that, at SRIT, a lot of significance is given for R&D efforts. Continuous innovation and rolling out world-class products is something that we truly believe in.  The results are here for every one to see.  We have, today, in excess of 50 best of breed products in all the three high growth sectors - the Telecoms, Digitized HealthCare, and the Enterprise space” ,  said Dr. Madhu Nambiar, SRIT’s Co-Founder, MD & CEO.